Trends In The Digital Marketing World That Can Help Small Business Owners

What are the latest digital marketing trends for business owners in 2018? If one more article advises you about local SEO & web design, you are going to scream, right? It is indeed essential that you have those components in place because they can help you as a small business owner. You are working on that, but you want to know the latest in terms of digital marketing in 2018. What are those popular trends? 

In terms of business, what do you think is most important when it comes to social media? You can certainly spread yourself across all platforms, but you do need to pay attention to the trends. Facebook is still the most widely used platform, but it’s not the most trendy spot for small business owners. You need to pursue video marketing, and that brings YouTube into play. We will talk about that in just a minute. 

However, one important trend to note is that Twitter is not seeing the growth that it once had. Twitter and LinkedIn are two big social media platforms for businesses and professionals in general. Experts are pointing out that Twitter isn’t growing much this year, while LinkedIn is on the rise. Since there is still plenty of room for growth for LinkedIn in terms of users and marketing capabilities, you might want to look to this trend as the future.

This next digital marketing trend might take you a few years into the future, but make no mistake about it that the concept will be developing over time. It is already in the works. AI is going to make digital marketing much easier. Experts predict that artificial intelligence is going to help business owners not only plan and initiate campaigns, but also help them manage them for the duration. Look for tools available on certain platforms that help you put this type of plan in place. 

Influencer marketing is also a popular trend in the digital world. Think about how you can take advantage of that movement as a small business owner. You are going to always need to be thinking on your feet, as you want to be one step ahead of your competition. You want to be on the lookout for all new forms of advertising, too, especially when it comes to circumventing the ad blockers. You know that is right around the corner, but these are your digital marketing trends for now.