Trends In The Digital Marketing World That Can Help Small Business Owners

What are the latest digital marketing trends for business owners in 2018? If one more article advises you about local SEO & web design, you are going to scream, right? It is indeed essential that you have those components in place because they can help you as a small business owner. You are working on that, but you want to know the latest in terms of digital marketing in 2018. What are those popular trends? 

In terms of business, what do you think is most important when it comes to social media? You can certainly spread yourself across all platforms, but you do need to pay attention to the trends. Facebook is still the most widely used platform, but it’s not the most trendy spot for small business owners. You need to pursue video marketing, and that brings YouTube into play. We will talk about that in just a minute. 

However, one important trend to note is that Twitter is not seeing the growth that it once had. Twitter and LinkedIn are two big social media platforms for businesses and professionals in general. Experts are pointing out that Twitter isn’t growing much this year, while LinkedIn is on the rise. Since there is still plenty of room for growth for LinkedIn in terms of users and marketing capabilities, you might want to look to this trend as the future.

This next digital marketing trend might take you a few years into the future, but make no mistake about it that the concept will be developing over time. It is already in the works. AI is going to make digital marketing much easier. Experts predict that artificial intelligence is going to help business owners not only plan and initiate campaigns, but also help them manage them for the duration. Look for tools available on certain platforms that help you put this type of plan in place. 

Influencer marketing is also a popular trend in the digital world. Think about how you can take advantage of that movement as a small business owner. You are going to always need to be thinking on your feet, as you want to be one step ahead of your competition. You want to be on the lookout for all new forms of advertising, too, especially when it comes to circumventing the ad blockers. You know that is right around the corner, but these are your digital marketing trends for now.

Benefits of Internet Marketing & SEO

Statistics show that 75 percent of customers will do an internet search to shop, to read product testimonials, and to find business information. SEO helps those customers find your site. There are several SEO strategies that can help a web site appear on the first page of the significant search engine results. This means that if a possible customer does an online search for a solution, the business successfully utilizing SEO’s website will be one of the first they see.

A fantastic site will have score or a high rank from the search engine results. A number of things are looked at by the search engines. These include links on the internet pages, the website name, the URL, meta tags, page articles, page design and usability and accessibility. With the SEO, online advertising reaches the target market of a company. Search engines use computer algorithms to find websites and decide if they should be displayed the outcomes. Text drives these search engines. A customer types in a phrase and the search engine or a key word searches the thousands of web pages to discover a match. Every time somebody searches, the search engines scan web pages, crawl text looking for shop and games or index the content.

The goal of SEO is to drive visitors or in the case of revenue. Marketing uses the website to be advertised by SEO. SEO makes it crawl easy for the search engines to find and categorize the page. SEO Services can help to ensure a website stands out in the thousands of others online, when it is done correctly. Just like traditional businesses, companies which have an internet component or who are completely online need digital marketing to get noticed. Promotion is a little different than traditional marketing. Online retailers typically don’t send brochures out or hand cards out. They utilize SEO or search engine optimization to obtain their website detected by the right audience.

Most of today’s retailers know they need a website when they’re looking for a product or a service because so many people search online. Even for local searches, the first place people go is online. Almost anyone can put up a website. The challenge is getting this website noticed so that customers know it is there. You may have a most flashy site in the town, but you won’t see any earnings, if nobody ever visits.

Common Website Design Misconceptions Made by Business Owners

In today’s competitive world and cut-throat competition, it has become more important than ever for business owners to have a website. It should not be just a website but a good one. Through a website, owners can enjoy an easy way to advertise their services and products. It is also a good channel to facilitate a proper way of communicating with existing and potential clients or customers. The website also serves as a platform for making safe transactions.

However, for you to make the most out of all these features, it is a must that you choose the best website design you can find. Unfortunately, many business owners have these misconceptions which can drastically affect the functionality and quality of their websites.

For you to avoid making the same costly mistakes, below are some of these misconceptions that you have to stay away from:

1st Misconception: Use of Content for Keyword Placement Alone

A lot of business owners use content solely for the purpose of keyword placement. Keywords are essential for online users to find your website right away. Sadly, stuffing keywords into your content can pose a big problem. Keyword stuffing, for one, could be the cause of getting penalized by the search engines. Keyword stuffing also reduces the quality of your content. For this not to happen to you, it will be a wise move to come up with high quality content which can educate your readers on how your services or products can benefit from them.

2nd Misconception: Websites Should Be Decorative

Another common misconception that business owners have when it comes to web designs is that it should be as decorative as possible. Of course, focusing on aesthetics can help you entice more viewers to your website. But, there are business owners that end up overdoing it. As a result, it could become stressful to navigate around the site. Aside from that, there are certain designs which might not really complement your niche. That is why it would be best to be as simple as you can every time you design your website. According to web developers, making your website simple also improves its loading time.

3rd Misconception: Focusing Designs on One Platform

There are business owners that end up focusing their designs on a single platform. Back in the days, people use their laptops and computers to go online. But, as times changed, more and more people are using their phones and tablets instead to connect to the internet. For this reason, making your website design useful in just a single platform is never a good idea.

4th Misconception: Failure to Do the Necessary Tests

Lastly, once websites are made, business owners often neglect to put these to test. Yes, web designers are experts when it comes to building websites. But, it could be a big problem if they don’t test the site, especially because glitches can happen. This is the reason why site functionality and business operations could suffer.

Take note of these mistakes and avoid them at all cost to make the most out of your website design.